Innovative approach to the overbooking problem solution as one of the key aspects of effective marketing policy of the domestic and international tourism enterprises

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The paper presents the results of optimal room capacity allocation. The comparison with the traditional room capacity distribution under overbooking conditions is presented. It is shown that the effectiveness of the heuristic optimization algorithm utilization is substantially higher which allows for additional revenue for domestic and international tourism enterprises.

Marketing policy, overbooking, optimization algorithm, tourism business enterprises

Короткий адрес: https://sciup.org/14875614

IDR: 14875614

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