Instrumental methods of impact evaluation of innovative activity on business value

This article deals with instrumental methods of evaluation of enterprises’ activity, which can impact positively on the efficiency and business value. The essence of innovative activity of enterprise is analyzed in more details and assessed its influence on the company value. According to the authors, innovative activity of enterprise is determined by intensity and harnessing of innovative potential, which has developed at the moment of evaluation. The authors formulated that the number of simultaneously implemented innovative projects and the speed of their implementation determine the innovative activity. Moreover, the authors proposed a method for calculating company value taking into account its innovative activity. A modification of the method of business value capitalization, which calculates the premium for innovation activity, is presented, and the algorithm of premium calculation is given The authors come to the conclusion that this approach can be applied to evaluate the premium for innovative activity of an oil and gas company, because it corresponds to the successful-efforts method.