Marketing tools in print media (on the example of the newspaper "Город N")

Media marketing is one of the determining factors in the formation of the image of a media, helps media products to consolidate its position in the information market of the country, to be in demand among the target audience. The study revealed what marketing tools are used by the newspaper "Gorod N", how these techniques are effective in the information and marketing policy of the leading business publication of the city of Rostov-on-don and how they affect the productive existence of the newspaper in the media market.