Integration of environmental approaches into the design of the architectural and ethnographic museum's operations

The article presents some results on epy environmental strategic approach for the development of the Khokhlovka Architectural and Ethnographic Museum (a branch of the Perm Regional Museum), which is located on an area of 35 hectares, 40 km from Perm. The museum's territory has no nature reserved status, but is included in the group of objects of regional cultural heritage. Since 2010, the museum has been gradually implementing its environmental strategy, which began with the development of an excursion aimed at the museum landscape and ecosystems. Over the past ten years, activity guides on traditional nature management and natural features of the area were published for family audiences, as well as open-air environmental exhibition have been installed as a site specific. At least, an original concept of the slow «EcoPicnic» festival dedicated to nature observation and introduction to eco-technologies of the past and future has been created.