Integration of the Russian film industry into the world film business in the context of globalization

The continuous development of an integrated infrastructure is a core issue in the production of world-class films which also needs a joint material and technical base and the availability of investment funds for the creation and implementation of high level movies. Global consolidation of efforts by the creative specialists significantly increases the competitiveness of the film project, forms the interest of investors in it, thereby increasing the attractiveness of the national cultural product. As a result of the analysis of the impact of the globalization process on the film industry, various forms of global integration of world film industry in terms of globalization are revealed. Using an empirical study of the international film market, various models of integration strategies used in the world cinema space are determined based on the mechanisms of state regulation and the content of films, the size of the domestic film market and labor market conditions. The article is aimed at identifying the problematic aspects of the influence of foreign culture on Russian cinema as an element of national culture and the development of managerial decisions related to the achievement of competitive advantages by Russian film companies in the context of globalization.