Integrated logistics and optimization: synergy in the modern world of transportation and supply

This scientific article explores the importance of integrating logistics and optimization in the modern world of transportation and supply. It provides an overview of existing methods and approaches to logistics management, and also describes the key principles of optimization in this area. The advantages and benefits that can be achieved by combining these two concepts are analyzed, including improving efficiency, reducing costs and improving customer service. It also reviews examples of successful integration of logistics and optimization in various industries and discusses the challenges that organizations face in implementing such an approach. The article concludes with recommendations for the application of integrated logistics and optimization in the modern world of transportation and supply, as well as directions for future research in this area.