Engineering marketing integrated metrics as instrument of efficiency engineering

Автор: Lyubanova Tatiana P., Zozulya Daria M.

Журнал: Advanced Engineering Research (Rostov-on-Don) @vestnik-donstu

Рубрика: Экономические науки

Статья в выпуске: 4 (47) т.10, 2010 года.

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A new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is described.

Engineering marketing, engineering marketing complex, integrated metrics, engineering marketing business model

Короткий адрес: https://sciup.org/14249400

IDR: 14249400   |   УДК: 33:005.5:339.138:62