Engineering marketing integrated metrics as instrument of efficiency engineering
Автор: Lyubanova Tatiana P., Zozulya Daria M.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Экономические науки
Статья в выпуске: 4 (47) т.10, 2010 года.
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A new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is described.
Engineering marketing, engineering marketing complex, integrated metrics, engineering marketing business model
Короткий адрес: https://sciup.org/14249400
IDR: 14249400
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