Intentions realized by conceptual metaphors in pre -election campaign texts

The article deals with conceptual metaphors that exert influence upon the political thinking of a human. Taking into consideration the A. P. Chudinov's system the author distinguishes some frames revealing this or that author's purpose or intention. By means of the analysis made it is obvious that identification of the intention realized by this or that conceptual metaphor may admit of different interpretation which implies that one intention is sure to be primary accompanied by secondary ones. However, the intention is able to change its principal index for the additional one and, consequently, vice versa.