Internet portal as a means of promoting scientific organization’s activities

Given the modern level of information technology development, popularization of scientific achievements is one of the most important tasks of a scientific organization. It can be solved by means of such a tool, as a website of the organization. To date, the majority of scientific and educational institutions of Russia have their own websites; however, the improvement of the quality continues to be an urgent task. The article generalizes the experience of the Institute of Socio-Economic Development of Territories of the RAS in promoting scientific activities of the organization through the website. It presents the brief history of development, the current structure and the content of the Internet portal of the Institute. The work substantiates the necessity to monitor popularity of the website and reveals the existing approaches to its assessment. It discloses the results of the browsing history analysis, obtained by means of the Institute’s own system of statistical data collection, including the data to form a “social portrait” of the website user. The authors consider the systems to analyze the website traffic implemented by search engines (Yandex. Metrics and Google Analytics). The article emphasizes the importance to assess the web-presence of scientific organization by means of webometric rankings. It presents the positions of the Institute of Socio-Economic Development of Territories of the RAS in the ranking of Cybermetrics Lab and the webometric ranking of the Institute of Applied Mathematical Research of the Karelian Research Center RAS. The conclusion states that, despite high positions of the Institute of Socio-Economic Development of Territories of RAS in the webometric rankings, it is necessary to continue work in the direction of promoting the Institute’s web-presence. The article singles out the main directions of modernization of the Internet portal of the Institute.