Internet environment being a factor that shapes the networking community

The main indicator showing the standing of the contemporary society is nowadays spreading of network forms of communication and liaisons among the individuals, and their advancement. The paper considered the main factor involving a reshaping of the contemporary society, i.e. the World Wide Web and impact they exerted on the shape of the networking community. Particular attention has been paid to information and technology aspects of advancement of the contemporary social medium, owing to which the vast majority of the population over the world being active users of the global network. Against this background, exploring new processes being underway in society seemed to be urgent, as those turned to be available solely owing to social and communicative opportunities the Internet network provided. The paper pointed out the main features of the World Wide Web being a social and communicative medium, and suggested a relatively new type of social interaction shaped as well, in particular, emergence of an upgraded networking community and their advancement.