The internet site of the sport organization as an effective tool for shaping its image and the item of the advertising campaign

At the present stage of development of economic relations, the issues of designing, organizing and conducting advertising campaigns of goods, works and services are of particular relevance. At the same time, the problems of developing solutions in the field of advertising at the level of sports organizations are of particular interest. This type of service is characterized by a complex, multifaceted nature and in some cases, the volatility of their quality, in this regard, clearly indicates the paramount importance of advertising as a factor in their effective promotion.