Investment attractiveness of the company

The article discusses the issues of investment attractiveness of the enterprise. The authors summarize the definitions of the category "investment attractiveness" of Russian scientists. The classification of investments according to various criteria is analyzed. On the example of the investment holding JSC FINAM, a study of the investment attractiveness of the company was conducted, the most profitable investment strategies were identified. Based on the analysis, it is concluded that it is necessary to increase investment attractiveness in order to achieve commercial efficiency.