Investment potential of the region and methods of managing its formation and development

In modern conditions, investments are an incentive for the development of any economy, without which sustainable development of the region is impossible. The inflow of funds into the region depends on its investment attractiveness. In this regard, the priority task of public administration is to increase the investment attractiveness of the region. Solving this problem requires the development of two directions: increasing the investment potential of the region and reducing investment risks. This article discusses the methods of formation and development of the investment potential of the region. Among the most common methods of state regulation of the economy, including the region, affecting the increase of certain components of investment potential, one can distinguish such as: territorial development tools, tax regulation, financial engineering tools, financial support for enterprises, PPP mechanisms and administrative regulation mechanisms, etc. Consequently, regional authorities need to develop investment potential by influencing each of its constituent factors by appropriate methods.