Artistic potential of perm animal style: coloristic decisions objects of the city environment

The article considers the cultural phenomenon of the Perm animal style and the possibilities of its color in the formation of the creative environment of a modern city. As a methodological basis used conceptual ideas about the creative city of C. Landry. A model of the Permian animal style color palette has been developed and the author's project proposals for its practical implementation in the urban environment of Perm are presented.