The modern types of outdoor advertising in the commercial real estate market of Moscow

The article discusses the incidence of creative and modern types of outdoor advertising of Moscow real estate. The authors analyse directions, types, target audience, period of use of the outdoor advertising of commercial real estate in Moscow. Particular attention is paid to the Ambient Media (use of surrounding infrastructure objects as advertising media). It is concluded that the modern trends of the advertising business are popular in the commercial real estate advertising market of Moscow.