Rationale for the use of survey data for trademark valuation
Автор: Posypai Gennadiy Petrovich
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 3, 2015 года.
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The article provides a rationale for the use of consumer surveys as a source of data for trademark valuation. The comparative analysis of the surveys and alternative data sources of market value is proposed. The author describes a conceptual model of trademarks’ operations decision support system based on the monitoring of consumers’ behavior.
Trademark, market value, evaluation, data sources, data quality, decision support system, right holder, consumer surveys
Короткий адрес: https://sciup.org/14938106
IDR: 14938106
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