Use of fundamental analysis for the estimation of investment attractiveness of banking industry companies

This article provides a comparative analysis of companies in the banking sector of Russia, as one of the most important elements of a country's economy, ensuring its functioning. The author highlighted such a method of comparative analysis as an integral coefficient. It is possible to bring heterogeneous indicators of financial and economic activities of companies into a consistent design and compare banks that differ from each other in size by calculating the integral coefficient. In addition, the author identified the leading company in terms of investment attractiveness among the banks, based on the analysis of the calculation of the integral coefficients of the blocks of indicators developed by the author. What is more, the author of the article defined a recommendation regarding the decision for a potential investor.