Use of hype in advertising communications
Автор: Smelova M.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 3, 2020 года.
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The article discusses the possibilities of using hype in advertising communications, the advantages and disadvantages of this technology are considered, as well as new opportunities for its use in marketing.
Advertising communications, hype, work with trends, media adver tising space
Короткий адрес: https://sciup.org/146281708
IDR: 146281708 | DOI: 10.26456/vtfilol/2020.3.198
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