Usage of sport marketing tools

In modern society, sport has become one of the main spheres intensively occupied by entrepreneurs, used to promote existing projects or to create new ones. Marketing in sport is very different from the classic marketing, as it has a certain specificity and several features that should be considered when choosing a development strategy. This scientific article shows what are the tools of sports marketing, their goals and objectives, as well as in what ways using these tools to achieve the greatest success.