Using artificial intelligence in B2B marketing

Experts in the field of B2B marketing see the potential in artificial intelligence to improve the effectiveness and efficiency of B2B marketing. This article analyzes current research and highlights the potential applications of artificial intelligence in B2B marketing, including personalization, automation, predictive analytics, and CJM construction. The role of AI in improving the effectiveness of customer interaction and marketing decision-making is emphasized, as well as the limitations of the B2B environment.