Unassimilated Spanish borrowings in US mass media

The article aims at studying the role of unassimilated Spanish borrowings in the US mass media. The author describes the extra-linguistic factors of Spanish borrowings occurrence in the USA and also analyses the influence of connotative meanings of unassimilated Spanish borrowings on the content of the American articles. As a result, certain connotations of the discovered Spanish borrowings were distinguished in the texts of the US newspaper articles.