The use of PR technologies in the formation of a positive image of the organization

Today, the image of the enterprise is the basis for the development and existence of the company in the market, it is also the main competitive advantage. The right image of the company creates trust and accelerates the decision-making process on the initial purchase of goods or services of the organization, as well as brings the repeated process closer. The article discusses the concept of image, the classification of types, and analyzes PR tools that allow a company to form and maintain a positive image for long-term development.