Using blue ocean strategy in regional economics

The modern economy is characterized by highly competitive and saturated markets. In such conditions, it becomes increasingly difficult for enterprises and regions to stand out and attract consumers. Blue Ocean Strategy, proposed by Kim Chan and Renée Mauborgne in their book of the same name, offers an innovative approach to business and economic development. It focuses on creating new market spaces where there is little or no competition, making it especially relevant for regions seeking sustainable development and growth. The research problem is to develop and implement a blue ocean strategy in the regional economy to create new markets, increase competitiveness and stimulate economic growth. Questions that need to be explored include: how to effectively apply the principles of a blue ocean strategy at the regional level? Which methods and tools are most suitable for different regions? What are the potential outcomes and risks of implementing this strategy?