The use of reality-changing technologies in the interests of the development of the creative economy

The article discusses the concepts of virtual and augmented reality, explores the technologies based on them that are able to create a digital world and interact with it. The specific possibilities, methods and tools of changing reality that are already widely used in everyday human life are shown. The prospects for the introduction of these technologies into various spheres and branches of the Russian economy are determined. Specific examples of the introduction of virtual and augmented reality technologies in various sectors of the Russian and foreign economy are given: the media industry, construction, healthcare. The positive aspects of the introduction of these technologies in the above-mentioned economic spheres are revealed. The authors attribute the following to the integrative advantages that organizations can achieve in various fields of activity through the development of these creative technologies: saving material costs, reducing risks, improving organizational and managerial processes, increasing labor productivity and professionalism of employees. According to the authors of the article, due to the introduction of the technologies in question, companies in various sectors of the economy can significantly improve the performance of their production, financial, economic and managerial activities. The study and use of the results of the introduction of neural networks and artificial intelligence in virtual and augmented reality technologies can be considered a promising direction for further research on this issue.