Research of consumer behavior factors in the Russian cellular market

The article examines the factors of consumer behavior in the Russian cellular market. The relevance of the topic is associated with the rapid development of the cellular market in Russia. The purpose of the study is to determine the factors that most strongly affect the number of subscribers of a particular cellular network. As part of the work, the changes that have occurred in the Russian cellular market are considered, as well as research is carried out using pair regression.