Exploration and practice of Chinese airlines entering the international market

Автор: Zhang W.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 5 (105), 2025 года.

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This paper explores the theories and methods of Chinese airlines entering foreign markets in the context of globalization. By analyzing three main types of exports-passenger transportation, cargo transportation, and comprehensive service exports-this paper reveals the diversified development paths of Chinese airlines in the international market. The article not only examines the challenges faced by Chinese airlines when entering foreign markets, but also presents key strategies such as market positioning and differentiation, partnership and alliance strategies, and risk management and response measures. Additionally, by introducing specific cases and data, this paper further enriches the understanding of the internationalization practices of Chinese airlines and aims to provide valuable references for enhancing their competitiveness and achieving sustainable development in international markets.

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Chinese airlines, foreign markets, export types, market strategies, risk management, international competitiveness

Короткий адрес: https://sciup.org/140311893

IDR: 140311893

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