Research of innovative strategy of financial management of the enterprise in the era of big data

With the development of the social economy and Internet technologies, big data technologies are widely used, which open up opportunities for enterprises to perform financial management work, as well as to process and select financial data, which creates big problems.In this context, enterprises should study in depth the background characteristics of time and problems in their work, using big data application technology as a starting point, analyze the actual situation of enterprises, and deeply explore innovative ways of financial management, contribute to improving the level of financial management of enterprises.