The study of the mechanism of visual communication and communication strategy in online Tik Tok

The article is devoted to the study of the features of the mechanism of visual communication and communication strategy in online TikTok. The author analyzes the main elements of the visual communication of the platform, highlights its characteristic features. Special attention is paid to the problems in the field of visual communication and communication strategy of Tik Tok. The author concludes that while TikTok opens up new horizons for creative expression and interaction, it also poses many challenges and challenges to users. To get the most out of this dynamic platform, it is necessary not only to understand its unique mechanisms, but also to actively work on solving emerging problems.