Research of features of consumer behavior of consumers on commodity market and services
Автор: Fastova A.V.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 2 (48), 2019 года.
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In work the directions in marketing which open questions of why the consumer buys these goods why such product, in such time and in such hour are considered. In different approaches the behavior of the consumer definitely speaks. As a result, researches of these approaches universal approach which combines in itself(himself) all necessary components is offered.
Behavior of the consumer, requirement, emotion, touch marketing, neuromarketing, empirical marketing
Короткий адрес: https://sciup.org/170181458
IDR: 170181458 | DOI: 10.24411/2411-0450-2019-10386