Study of the prospects for the development of tea tours in the Sochi destination

This work is devoted to the study of the prospects for the development of tea tours in the context of the development of gastronomic tourism in the Sochi destination. As a result of the analysis, colossal opportunities were identified that open up both in particular for tea and for gastronomic tourism in general in the city of Sochi. The main prerequisites for this are - the uniqueness of the travel product offer, the correct positioning of the territory and an effective advertising campaign.