Research of practice of stimulation of sales at the enterprise
Автор: Chindyaykina N.N.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4-3 (50), 2019 года.
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The article discusses the main directions and objects of improving the efficiency of participants in the distribution network. Their general characteristic is given. The object of the research was the system of sales promotion of the enterprise-manufacturer of confectionery products of JSC Lamzur (Saransk). Conclusions about its advantages and disadvantages.
Pos-материалы, sales promotion, resellers, pos-materials, price discounts, staff incentives, price sales promotion, preferential packaging
Короткий адрес: https://sciup.org/170181632
IDR: 170181632 | DOI: 10.24411/2411-0450-2019-10601
