Study of the processes of marketing management in the enterprise
Автор: Molchanov V.S.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 2 (33), 2017 года.
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In this article the author emphasizes the importance of effective management of marketing processes in the enterprise, which promotes the development of its competitive advantages. The basic steps underlying the process of marketing management in General. On the example of "Belenergomash - BZEM" the basic problems of the process of marketing management and proposed appropriate recommendations for their elimination.
Marketing, marketing functions, target marketing activities, the stages of the process of marketing management
Короткий адрес: https://sciup.org/140122521
IDR: 140122521