Investigation of the reputation of the firm "Holy source"

This study is aimed at studying the state of the middle segment of the drinking water market in Russia. The article examines the market of drinking water from the brand "Holy spring", as the authors of the article believe that this is the most popular water. The scientific novelty of the work lies in the qualitative research on this topic and the growing trend of a healthy lifestyle, in which the use of water is a primary factor. The following research methods were used: comparative, synthesis and sociological survey in the form of an online questionnaire. Research hypothesis: the drinking water market is significantly moving up and successfully developing, new brands are appearing on the market, but the Holy spring still occupies a leading position in its segment.