Research of the role of marketing in the process of enterprise restructuring

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The article deals with theoretical aspects of the application of marketing tools in the course of enterprise restructuring. The factors of restructuring are singled out and the role of marketing in this process is indicated. The main marketing strategies used in the framework of restructuring were considered, their advantages and disadvantages were revealed.

Enterprise restructuring, marketing, marketing strategy, branding

Короткий адрес: https://sciup.org/170184443

IDR: 170184443

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