Research of the role of marketing in the process of enterprise restructuring
Автор: Mirosedi S.A., Berestneva I.E.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 12 (15), 2017 года.
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The article deals with theoretical aspects of the application of marketing tools in the course of enterprise restructuring. The factors of restructuring are singled out and the role of marketing in this process is indicated. The main marketing strategies used in the framework of restructuring were considered, their advantages and disadvantages were revealed.
Enterprise restructuring, marketing, marketing strategy, branding
Короткий адрес: https://sciup.org/170184443
IDR: 170184443