Study of the possibility of extending classification methods of oil and gas filling stations clients

Бесплатный доступ

The article describes the current conditions of oil and gas filling stations in the oil products market. The necessary conditions for achievement competitive advantages by oil and gas filling stations are identified. The classification methods used for marketing purposes in oil and gas filling stations are investigated and their disadvantages from the point of view of sensitivity to input parameters are revealed. A method for analyzing the sensitivity of these methods has been proposed.

Oil and gas filling stations, marketing, analytical support, classification methods, sensitivity analysis

Короткий адрес: https://sciup.org/170182715

IDR: 170182715   |   DOI: 10.24411/2411-0450-2020-10443

Статья научная