Public opinion research for political PR purposes

This article is about political public relations. First, it characterizes political social relations as a Central component of political communication between political actors. In addition, the paper argues that political public relations is not just about communication and involving a broader group of stakeholders, such as lobbying groups, think tanks, and party donors. This is followed by a review of the literature on political public relations and its definition, suggesting a continuum of stakeholder engagement. In addition, public opinion is discussed in detail for political PR purposes. Finally, the author calls for a more systematic application of theories and concepts of public relations that have rarely or never been applied in the context of political public relations.