Ergonomical nomination sources

The article is executed from the position of development of the actual phenomenon in modern linguistics, which is the proprietary nomination forming the regional onomastic picture of the world. The author analyses the linguistic and semiotic aspect of ergonomov of Krasnodar based on the theory of reference, theory of the bilateral linguistic sign. The main conclusions made by the author suggest that the logic of the onomastic nomination is based on the systems of the basic units and their forming parts. This interaction allows you to extract the information contained in the name of your own, for the purpose of further use of this information in the interpretation of the secondary nomination. The result of the analysis of ergonomic units was the statement that the identification of the basic lexeme takes place against the background of additional information about the object: the type of object and its correlation with other objects; lexical and semantic restrictions within the semantic microsystem; the perception of the name by the person and his motivational reflection about this name. The main criteria of motivation of the nominator when choosing or creating a name of its own are detected in the article: defining the strategy for the selection of priority motif; choice of preferring their own names, which reflect the perceptive interaction with the environment; the choice of names by their function and social purpose; the choice of onims by the usual evaluations, emotions, and visual images which they express. The corresponding motivation is formed in relation to certain objects in the minds of the society members or its individual socio-role groups in a certain historical period.