The campaign for the presidential elections in Russia

The authors of this article examine the electoral campaign for the election of the Russian President on the example of the 2012 elections. Analysing the means and methods of struggle of candidates, the authors in their study isolated the basic components of electoral campaigns, strategies, and provide examples illustrating the theory put forward in the study. In conclusion, the authors analyze the strengths and weaknesses of the campaign for the presidential elections in Russia, focusing on the consequences of this kind of election race.