Publishing projects in the united kingdom: comparative analysis
Автор: Mukhamadieva L.I.
Журнал: Вестник Новосибирского государственного университета. Серия: История, филология @historyphilology
Рубрика: Теория и практика массовой коммуникации
Статья в выпуске: 11 т.11, 2012 года.
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The article is dedicated to the topical issues relating to an author’s brand formation. Foreign publishing projects are investigated, with publishers’ interpretation of the writings made by British authors discussed. The Kazakhstan book publishing industry, which is now actively developing the new publishing policy in the promotion and advertising sphere, is particularly interested in learning the international author’s brand creation practices.
Publishing project, author's brand, readers' address and designated use
Короткий адрес: https://sciup.org/14737698
IDR: 14737698
