Changes in ideological approaches to dealing with tourists from socialist-oriented countries due to prague spring of 1968 events

The article investigates how the transformation of the INTOURIST ideological principles affected welcoming foreign tourists due to the Prague events of 1968. The author underscores the rise of interest in ethnic and professional specifics of tourists and suggests a new focus on the excursions contents and differentiation of the services quality depending on which groups tourists pertain to.