Changes in the global fashion market after the pandemic

The article is devoted to the issues of changing the global and fashion industry after the pandemic. The directions of the evolution of the global fashion industry after the pandemic in the context of the digital transformation of the industry are studied. The characteristic features of changes in the activities of the leading companies in the industry, generated by unprecedented changes in the external environment, are considered. It was revealed that the flexibility of companies, rapid response to supply chain problems and changing demand, as well as the widespread use of digital technologies, formed the basis for the success of leading fashion industry firms. The trends emerging in the global fashion market are considered.