The language of USA pre-election political advertising: dynamics of development

The paper discusses the language of pre-election political advertising in the USA. Today pre-election political advertising is one of the most important areas of the advertising industry developed in the USA after World War II. To be efficient it should perform both persuasive and suggestive functions. Special attention is paid to a political slogan, the main component of pre-election political advertising. Effective slogans should be concise, accurate, enhanced by the use of various figures of speech that facilitate their perception.