Language of sports journalism: from classics to lingo

In modern society, changing the language of all the media system, not just the individual subsystems, which includes sports journalism. But the emergence of new elements not mean stagnation or collapse of the traditional language model. Voiced transformation - an inevitable process that occurs under the influence of socio-economic and political life of the country and society as a whole. Another question - how to adapt to these changes, the media, who have to rely not only on the demands of his professional audience, but also to the economic component of the modern media market.