Language play in the headlines of English business press
Автор: Iltubaeva G.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Голоса молодых исследователей
Статья в выпуске: 3, 2014 года.
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The present article examines the phenomenon of language play in terms of the communicative-pragmatic approach, which is considered to be a leading approach of the anthropocentric linguistic paradigm. The article also analyses the typical ways of language play representation from the point of view of their functioning in the headlines of English business press.
Allusion, communicative equality of author and reader, homoacronym, linguocreative ability of author, metaphor, precedent text
Короткий адрес: https://sciup.org/146121523
IDR: 146121523
