Language Means of Drawing Attention in French Advertising Texts
Автор: Avtaykina L.Yu., Novikova E.S.
Журнал: Огарёв-online @ogarev-online
Статья в выпуске: 6 т.7, 2019 года.
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The article is devoted to the study of linguostylistic means of drawing attention in French advertising texts. In this connection the authors analyze the pragmatics of such language means as pun, personalization, focusing on the advantage of the product, laconism, multilinguism, French English.
Advertising, advertising text, drawing attention, linguistic means
Короткий адрес: https://sciup.org/147249767
IDR: 147249767
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