The halo effect of personality in the regional socio-cultural and political context

The article examines the manifestation of the halo effect of personality in the socio-cultural and political conditions of a post-conflict region, reveals the features of this effect at various stages of the conflict. The author identifies the interrelated structural components of the socio-cultural context, determines the rating hierarchy of outstanding personalities, changing with the transformation in the socio-political situation, and establishes the relationship between the preferences of a celebrity and the political views of respondents. The article reveals an attitude towards celebrities in the religious, military, and state spheres, characterizes the value motivation for their differentiated perception. The author determines the reasons for the oblivion of some and the actualization of others heroes and leaders, and designates the sources of the formation of ideas about historical and modern figures.