Effective development of the tourist and recreational complex of the CBD in the context of digitalization

The implementation of the government's task of digitalization of the economy in all its spheres is the most important factor in increasing its competitiveness on a global scale. The special role of the tourism sector is confirmed only recently by the decree signed by the President of the Government of the Russian Federation on the priority development of tourism business, especially small, regional until 2030. This article attempts to understand and study the possibilities of the Kabardino-Balkar Republic in this field, offers a certain tool to optimize the activities of tourist enterprises, taking into account regional characteristics and their significant social significance, considers a Single Multifunctional Information and Analytical Center (EPIAC), which will provide information to interested parties about the opportunities and facilities of the tourist and recreational complex of the CBD. Information in tourism is of paramount importance because the effective promotion of a tourism product requires appropriate information support and support...