Effective management of changes: methodological and instrumental support

Small and medium-sized enterprises are characterized by maneuverability, readiness for change, and focus on innovation. But the growing instability of the external and internal environment requires the company to develop increasingly complex control systems. There were several models of management: by objectives, by processes and by changes. Achieving the goals involves the development and implementation of strategy and tactics. In business, strategy comes from the goal set by the owner before the organization. Process management describes and defines the main elements and categories of the process, observing the balance of responsibility and authority by creating a team to improve each business process. Management of changes is a special mechanism for the adoption and implementation of adequate management decisions. The article compares these management models, examines the criteria, indicators and factors for assessing the effectiveness of management of the organization. Comparative analysis showed that management of changes is more preferable for small and medium-sized businesses. Management of changes involves obtaining a certain idea of future trends in the development of the organization and the active use of entrepreneurial structure of modern management methods. This will ensure the economic stability and stability of the organization. Evaluation of the effectiveness of the enterprise can be carried out in accordance with performance indicators. The article suggests a matrix of selection of such indicators taking into account the sphere of influence. Recommendations are given on the choice of indicators of the effectiveness of achieving the goals. Also, the values under which the enterprise acquires stability of such key factors of management effectiveness as efficiency, capacity and sustainability of the organization are indicated. The theoretical and practical significance of this research is the development of methodological and instrumental support for the successful implementation of management decisions of the change management model.