The effectiveness of IT technologies in the sphere of influence of media and advertising

As you know, modern information technology has existed since the late sixties of the last century. After that, the it industry has come a long way to its current form, where it plays a dominant role in every area of our lives. It has revolutionized the collection and dissemination of information, as well as global communication. It creates a virtually paperless work environment. In addition, we can now send a message very easily anywhere in the world in seconds. Simple examples show where we are today compared to half a century ago. But as we know, nothing in this world is purely good, because everything has a dark side. In this article we will discuss the advantages and disadvantages of its global implementation, as well as what we strive for in the future.