Efficiency of application of economic and mathematical methods to the industry specialization of the investment project

In the dynamic and uncertain business world, the need for informed investment decisions becomes especially relevant, since the successful implementation of investment projects is the key to the development and competitiveness of organizations. This article discusses the generalized downward gradient method for optimizing the objective function of the net present value (NPV) of an investment project. The method allows taking into account various factors, including the project class, variable costs, sales rate and project financing rate, which helps to choose the optimal implementation option. The study includes a comparison of two project implementation alternatives - “Economy” and “Comfort” - with the determination of optimal values of such indicators as the effective rate, free cash flow of the organization (FCFF), NPV and net profit. For a comprehensive analysis of the project, the “Meta-model” developed by the author is used, which allows making informed investment decisions taking into account all key parameters.